Federal market research

Federal market research is a kind of market research in which your potential customers aren't individuals or other companies, but agencies of the United States federal government — the largest buyer of private-sector products and services in the world.

Landing a government contract can be a huge boost for your business — the average contract in FY2009 was worth a little over $150,000, and many companies were awarded several contracts — and no matter what industry your company specializes in, chances are that someone in the government needs what you provide. The federal government has agencies that do just about everything, from agriculture to warfare. To keep those agencies running, it also needs a little bit of just about everything: office supplies, building materials, educators, computer specialists, landscapers, uniforms, food, etc. And since the government doesn't go on vacation, many of its purchases are recurrent. The government has a need for much of what is on the open market right now. The trick is finding out which government agency buys what.

Alternate North provides access to federal spending data from 2004 so you can see what the government has been buying, where, from whom, and for how much. This valuable market data will help you market your company's products and services to the government. Contact us for more information.